Sunday, April 20, 2008

Play with Me? Widgets, Gadgets, Video, NAB

You might be wondering why I posted a widget that said play with me earlier on this blog.
It was a cat. I could have just as easily posted a video, as others have posted video here in the last week.

How did I do that? Did I have to log into the blog software to post my virtual pet or a video? No. I never went to this blog administrative page to post the pet. I found the pet on another website and sent it here. (I was testing a website by IAC, when I ran across the pet widget.) I clicked on "add pet" to my blog (along with my login and password) and it was already posted. Look at the previous blog entries for the cat.

The ease of use to distribute audio and video on the Internet and portable devices is maturing. If you can send a virtual pet, you can send video anywhere.

No, it's not all simple or reliable. The problem is usually the creator of the "distribution" device or widget (gadget, or "app" application) hasn't made it easy for "us" to put up video on multiple websites, blogs or on portable media devices.

Hang on, last I looked I found 900 video widgets or gadgets on Facebook, a popular social networking website. Last I played with them, many were one click distribution networks in their own right! Presto, I put up a Live TV channel on my Facebook profile page. ( A profile page is akin to your own personal home page or personal website. The social networking websites provide tools to let you connect and add things in a very easy manner. That's the short definition. You need to join a social network with video to understand this.)

Why are some of these things not working?

It might be a media company or content producer that didn't think through all the details about how they would distribute the files across the Internet. (That's a job for companies at the show like Akamai, Limelight, etc, called CDN's or Content Distribution Networks. On a smaller scale, you need a computer and an Internet connection.)

What does this have to do with the NAB?

At the NAB SuperSession on Social Networking, we got a glimpse of mashups and how content is coming together and getting distributed on the Internet. (I do have a list of the three favorite social networking sites from each panelist which I will post.)

Social Networking websites are not just for sending notes, emails, or exchanging photos or resumes. They are video distribution networks, so to speak, but video distribution is promoted or discovered on individual profile pages in a social network.

Are you confused? About half the people reading this blog might be. More than half of you may not have watched video on a social network. You might not be a member of a social network where video is just part of the social network experience.

Some discover videos on profile pages, others discover it on widgets, gadgets which are portable applications. Let's say I find a channel I love from Norway. In a second, I can click on "add Norway Channel", and viola, it's on my profile page. Guess what, my friends who follow me might note that I added the "Norway Channel" and they watch too.

In the meantime, if these widgets or gadgets sound greek to you, you're not alone. If social networking sites don't interest you, you're not alone. It might not interest you, but darn it, it's part of your broadcast life and there's no way to get around learning about it to stay ahead.

Folks are finding video on the Net on the profile pages of others who are on a social network or by recommendations from friends. A Facebook executive told me that 70% of the folks on Facebook discover video from another Facebook member on their profile page.

If you want an example, review the website from the CEO/Founder Dmitry Shapiro who was on the panel with me. His url is http://www.veoh.com/. You can also connect to me at Facebook, I have a few video widgets and gadgets on my profile face.

Still confused about widgets, gadgets, applications, video aggregation sites, content distribution networks, blog video, blog audio, social networking video, that's okay.

I am confused too. The social networking video gurus you met at the NAB are confused too. (They may not admit it!) They may see a path to the future of video, but they can't give you a map.

The way the world is discovering video is changing daily, and with that media companies are changing too, and so are you and I.

It all boils down to providing content to listeners and viewers the way they want it, where they want it.

That's pretty simple to understand, and if you understand that, you can call yourself a video social networking guru too.

See you on the Net
Peg

Peggy Miles
intervox

40 comments:

鞋子的 said...

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傷口很殺 said...

你的分享很不錯.. 謝謝 .........................

Darksaturn7 said...

This reminds me of the work I had done with avplannersinc.com very awesome what people can do across visual media.

ya said...

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Peter said...

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DesiraeF_Creech0709 said...

生命是一頓豐富的宴席,有人卻寧可挨餓 ..................................................

銘雅婷木 said...

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Stephany5289 said...

成功等於目前,其他都是這句話的註解。........................................

Cl孟軒e806oT_O806tt0 said...

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K910athrinA_Petrin0 said...

責人之心責己,恕己之心恕人。.............................................

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EleanoreBla昭彥 said...

Look before you leap.............................................................

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呵。。。。好可愛~~..................................................

胤珠胤珠 said...

It takes all kinds to make a world..................................................................

曉薇 said...

支持你!!!期待你的更新!!!相信一定會更好!!!! .................................................................

初蓉初蓉 said...

在莫非定律中有項笨蛋定律:「一個組織中的笨蛋,恆大於等於三分之二。」......................................................................

江婷 said...

Pen and ink is wits plough. ....................................................................

江婷 said...

生存乃是不斷地在內心與靈魂交戰;寫作是坐著審判自己。......................................................................

明霖明霖 said...

向著星球長驅直進的人,反比踟躕在峽路上的人,更容易達到目的。............................................................

政翰 said...

當一個人內心能容納兩樣相互衝突的東西,這個人便開始變得有價值了。............................................................

黃怡 said...

向著星球長驅直進的人,反比踟躕在峽路上的人,更容易達到目的。............................................................

JasonBirk佳琪 said...

一時的錯誤不算什麼,錯而不改才是一生中永遠且最大的錯誤............................................................

宥妃宥妃 said...

Some people cannot see the wood for the trees.............................................................

吳婷婷 said...

When everything is coming your way, you are in the wrong lane.............................................................

佳皓佳皓 said...

let us be happey everyday!!............................................................

承蘋承蘋 said...

感覺很用心經營呢!鼓勵鼓勵.................................................................

錢靜怡錢靜怡錢靜怡 said...

老天爺賦予了強者的能力,就是要他比弱者多擔待.......................................................

承蘋承蘋 said...

It is easier to get than to keep it.......................................................................

徐禎緯 said...

相見亦無事,不來常思君.................................................................

家唐銘 said...

一個人的價值,應該看他貢獻了什麼,而不是他取得了什麼....................................................

宛淑芳真 said...

Lets cross the bridge when we come to it............................................................

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嗯~蠻不錯耶~~我喜歡 ∩ 3∩............................................................

468ds said...

友誼能增進快樂,減少痛苦......................................................................

1615 said...

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佳張張張張燕張張張張張 said...

我們必須先有哭泣,才有歡笑;也必須先感到人生的悲哀,然後才感到人生的快樂。................................................................

翊翊翊翊張瑜翊翊翊 said...

看著你的BLOG 好多朋友都回應 真厲害............................................................